Too Much Money to Spend: The First in a Series

All-Cereal Restaurant Opens in Philly

Behind glass-door kitchen-style cabinets at Cereality are 30 varieties of brand-name cold cereal. Customers order from "cereologists," whose most popular mix is two 8-ounce scoops with one of 36 toppings, plus regular, flavored or soy milk for $2.95.